Jan 4 '10 - Written by admin

Hats off to the Royal Bank of Canada for finally taking a stab at making their online banking experience better; they've just announced a redesign is upcoming and detailed what the new interface will look like as well as offer functionally through a micro-site.

Its nice to see a bank go through the effort of showcasing how they are trying to offer better service to customers using the web but I was shocked, looking through their redesign announcement-microsite that there's no feedback call! 

Why tell all of your online banking customers that you've made life easier for them purely under the assumption that you know what would make their life easier? Their microsite doesn't ask for customer feedback on the redesign (and I don't remember them asking me, as a customer, for any information before they set about redesigning their Online Banking interface) and the only listed means of contacting them is a standard link on the top-right of the site, which is featured elsewhere on their other web spaces.

The main advantage of this gambit surely just seems to be them saving effort in creating content to wrap into brochures about the new Online Banking system to sell to potential customers, whilst superficially stroking their egos in feeling that they're somehow more connected to their customer-base by simply letting them know of the forthcoming redesign...