Our aim was to create a new site from scratch employing a CMS that could incorporate a blog, galleries with varying levels of public/private access and make the entire site as easily customizable as possible.

Juma are a Canadian fashion label with two lines; their signature label as well as 'Movement' - an active line of women's wear. Both are tailored for a conservative yet young and funky female who values quality in fabric, stitching and timeless style. To craft an interactive aesthetic for Juma's new site, we embraced light and transparency to achieve feminine yet bold and sexy qualities - shades of darkness and animated fades with the light-boxed gallery entice the site user to explore Juma's collections and offer mystery around the Juma brand.