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Things tagged on designguru.org with "email newsletter design"

the JC Report

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Overview: 

The JC Report is an insider's guide to the world's rapidly evolvingfashion and style markets, crafted daily by style experts in fashioncapitals around the world.

Description: 

From 2002 until the end of 2007 the JC Report was an email newsletter part-owned by NYC-based Flavorpill Publications.  The newsletter was sent out to just over 40,000 subscribers twice per month.

For 2008, the JC Report officially left Flavorpill and sought to not only increase the frequency of email newsletter issues to weekly but also launch a new dynamic website that would grow in time to support the fashion community at large and develop an online space for that community centred around the JC Report brand.

Previously, the JC Report's web presence comprised of a static-html archive of their back-issue emails.  We decided to create a whole new site in Drupal that would let site contributors around the world all login and post pieces, as well as have editors log in to review the posts before adding necessary imagery etc and publishing live-to-site.

Our goals were manifold with this project; particularily, we wanted to build a simple site that easily allows people to navigate through the huge back-log of content from previous email newsletters as well as register on the site and interact with other readers.

We built two levels of blogs on the site - one powering their day-to-day publishing plus a second private-posting area just for the publication's namesake, Jason Campbell - to be called 'Jason's Dispatches.'

This long-term project is live but will continue to be upgraded through 2008 with innovative features being added quarterly. 

Bobby Friction

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Overview: 

Create a from-scratch site plus consolidate home-made email lists into a unified subscriber database.

Description: 

This long-term project has seen a website evolve with Bobby's career - from being a simple place to store his bio, we have worked with him to develop and then grow his email contact database - helping him promote the music he presents on his BBC Radio1 and Asian Network shows. Recent introductions have been a wordpress-powered blog and media gallery, both integrated into the CMS.

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